Sunday, 25 October 2015

Advertisng the perfect woman?


Advertisng the perfect woman?



Women all around the world are under a lot of pressure to try and make them selves look perfect 24/7 because of magazines and advertisements, which show women what they are supposed to look like. You cant go a day without seeing a made up model which has been photo shopped to the max. They are shown on magazines, billboards, TV adverts and the biggest of all are all over social media like Twitter, Instagram and Facebook. Celebrities uploading images of them self’s looking perfect all the time but what everyone doesn’t know is that they edit everything that is seen by the public.

So is this right?

Is it okay for advertising companies to portray women in this way?

In reality there is very few people that look perfect in person. This means advertising companies give out the wrong view on perfection for the younger generation.

In class we also looked at models compared to normal women, this was really interesting because it was normal everyday women posing and copying exactly what the model in the advert was doing. This shows how different models are to normal women and what photoshop can do to image is crazy.







Fashion editorial






Beauty advertising 



Beauty editorial


Famous painting 

(Head of a Woman) (Leonardo)




Illusatration 

Thursday, 22 October 2015

Studio Lighting


Studio lighting...

Studio lighting is a very important part of taking a the perfect shot because if they lighting is wrong it could change the whole look to the image. For example if you do an amazing makeup beauty shoot but the lighting is dul its going to make your image look dull as well which isn’t very flattering for a beauty shot. Also you need to make sure you the correct lighting for the type of image you are trying to achieve.  For example if your trying to achieve an edgy look with an attitude kind of style to it then using a soft lighting isn’t going to give you this effect.

Different types of lighting..

· Background- Background lighting is when you can light up the background behind your subject, this can create nice shadows.
· Spot light- This light is normally on some sort of stand or tripod and is a very direct light, this can make a very powerful and strong image.
· Soft box- A soft box lighting system is normally square with a translucent fabric over the lamp to provide diffused, soft light over your subject.
· Umbrella-  The umbrella light is to reflect the spot light onto your model, you can also change the colour of these.
· Reflector- You can get different reflectors for example gold, sliver and white. These are to bounce the light in different directions. It is a good tool to use to get rid of unflattering shadows.

Background lighting is good to use to help get rid of any shadows that maybe behind your model or subject. Sometimes these shadows are nice because they give more depth to the image for example in fashion clothes advertising it may look good because of the 3D effect you get from it but in a beauty image where your trying to make the main focus the lips or eyes you don’t want anything else distracting you from the subject. Overhead lighting is a good lighting to use if you’re trying to provide a sense of normal sunlight.  This is created by using a soft box but above the subject. Using spot lighting can also be a good way of getting a really edgy look, it works best on men because it does mean you can see the skins imperfections but with men that works quite well for a edgy look. Using a gold reflector creates a lovely golden glow on the subject really nice for beauty shots.
Catchlight in a models eye is really important because this makes the model look alive and not fake. This is where you can see a section of light in the models eye, which is really important as it adds life to a portrait.

I’m going to test a few of these techniques out when practising in the studio, because I think its important to trial these techniques out before you plan a shoot because then you can judge what the final outcome is going to ne simular too ones you have already practised.   



Sunday, 18 October 2015

Artist Research

George Hurrell

George Edward Hurrell was born on June 1, 1904 in Cincinnati, Ohio.  His father, Edward, was born there too, of English and Irish parents.  His paternal grandfather had come from Essex, England where the family had been successful shoe manufacturers for several centuries.  Hurrell’s mother, Anna Mary Eble was born in Germany, but had moved with her family to Cincinatti as a child.
Hurrell is credited with creating the standard for the idealized Hollywood glamour portrait. Always an innovator, he invented the boom light and developed several—now standard—lighting techniques. Hurrell’s signature use of precision lighting, spotlights, shadows, and hand-retouching on the negatives produced romantic portraits that became his trademark style and the definition of glamour for the movie industry. This influential look became known as “Hurrell style.”

Classically trained as a painter, Hurrell employed fine art techniques in his compositions. Beginning in 1930, Hurrell worked as a portrait photographer for most of the major Hollywood motion picture studios, first with Metro-Goldwyn-Mayer. While most of the country suffered during the Great Depression in the 1930s, the movie industry thrived. During this time especially, Hurrell’s photographs did more than just promote a film or a celebrity; for many, the glamour, romance, and drama of these photos provided a momentary mental escape from difficult times.



Erwin Blumenfeld

Erwin Blumenfeld's early career began in an older photographic age. Born in Germany in 1897 his business took off in the 30s, where he photographed customers at his leather goods shop in Amsterdam. From the start he was very much influenced by the idea of photography as art, valuing sincerity above commercial considerations. He saw himself not as a photojournalist, but as someone who explored how best to show a fashionable object without documenting it.
From these beginnings he moved to experimentation with colours (Red on Red, 1954), darkroom techniques and the use of mirrors and light, most famously in his 1952 portrait of Audrey Hepburn. 
Having fled Nazi Germany for America in 1941, by the end of the 1940s he was the highest paid photographer in the world, working for such famous fashion magazines as American Vogue, Harper’s Bazaar, Life, Look and Cosmopolitan.


Richard Avedon

By capturing American ideals of celebrity, fashion, and beauty in the 20th and early 21st centuries, Richard Avedon helped to establish photography as a contemporary art form. Avedon’s distinct style of portrait photography is nothing short of iconic. While the portraiture of his contemporaries focused on single moments or composed formal images, his stark lighting and minimalist white backdrops drew the viewer to the intimate, emotive power of the subject’s expression. Between 1945 and 1965, he worked as a fashion photographer, revolutionizing the craft even as he honed his aesthetic. His work appeared in magazines from Harper’s Bazaar and Vogue to Life and Look. Later, he moved into journalism and the art world. Avedon’s subjects included pop icons, models, musicians, writers, artists, workers, political activists, soldiers, Vietnam War victims, politicians, and his family.


Patrick Demarchelier

Patrick Demarchelier is a master photographer whose images capture an often surprising and spontaneous vitality in even the most powerful icons of beauty and culture. Perhaps his best-known photographs are his portraits of Diana, taken with her sons, which helped to establish her as ‘the people’s Princess.’

For more than three decades, Demarchelier’s images have helped define nearly every major fashion magazine including American, British and French Vogue. He has also created advertising images for clients including Chanel, Yves Saint Laurent, Louis Vuitton, Dior, Calvin Klein, Gianfranco Ferré, Armani, Max Mara, Moschino, L’Oréal, Pirelli and Tiffany.


Mario Testino

Mario Testino OBE is widely regarded as one of the most influential fashion and portrait photographers of our times. His photographs have been published internationally in magazines such as VogueV Magazine and Vanity Fair. He has contributed to the success of leading fashion and beauty houses, creating emblematic images for brands from Gucci, Burberry, Versace and Michael Kors to Chanel, Estée Lauder and Lancôme.
Alongside his 35-year practice as a photographer, Testino has realised a body of work as a creative director, guest editor, museum founder, art collector/collaborator and entrepreneur. In 2007, at the request of his clients to provide full creative direction services, he formed MARIOTESTINO+ which today is a growing team of individuals who support Testino to realise the breadth of his creative output.


Rankin

Rankin made his name in publishing, founding the seminal monthly magazine Dazed & Confused with Jefferson Hack in 1992. It provided a platform for innovation for emerging stylists, designers, photographers and writers. The magazine went on to forge a distinctive mark in the arts and publishing spheres, and developed a cult status forming and moulding trends, and bringing some of the brightest lights in fashion to the foreground.
Rankin has created landmark editorial and advertising campaigns. His body of work features some of the most celebrated publications, biggest brands and pioneering charities, including Nike, Swatch, Dove, Pantene, Diageo, Women’s Aid, and Breakthrough Breast Cancer. He has shot covers for Elle, German Vogue, Harpers Bazaar, Esquire, GQ, Rolling Stone and Wonderland. His work has always endeavoured to question social norms and ideas of beauty and, in late 2000, Rankin published the heteroclite quarterly Rank, an experimental anti-fashion magazine celebrating the unconventional.


David Bailey

To capture the pure essence and beauty of life, to tell a story, or to simply communicate and idea is the art of photography. It has been David's natural talent and ability as a photographer to visually communicate that has garnered him the respect and recognition of his peers.
Sometimes a small gift or thoughtful gesture can shape a person's entire life. It was just such a moment that led David to the pursuit of his dream. As with most siblings, David wanted to emulate his brother. He longed to follow in his brother's artistic footsteps but in his own creative direction. Sensing this untapped talent, his brother gave him his first camera, a 35mm Voigtlander and from there an inspiration grew.
In 1994, David introduced David Bailey Photography, which has grown to represent some of the most highly recognized corporate clients in the US. With over 30 years of experience, David has artistically captured the spirit of each image with a genuine depth of feeling and emotion.
His award-winning work is derrived from client assignments and from self-assigned projects that he has included in his portfolio of stock photography. Not only has he traveled this country finding the moment waiting to be forever remembered, his work has taken him on photographic explorations of cultures around the world.